The Adventures of Accordion Guy in the 21st Century :: Joey deVilla's Personal Weblog

Exciting New Doritos Flavour!

by Joey deVilla on Tue 11 Jul 2006 11:09 AM EDT | Permanent Link | Cosmos

Never mind "Cool Ranch" or "Black Pepper Jack" Doritos -- all the cool kids eat "Swift Kick to the 'Nads" Doritos!

But seriously, if any of you can read Japanese or know what's going on with the packaging, please leave a note in the comments and explain what's happening here.

[Photo courtesy of Miss Fipi Lele]

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Re: Exciting New Doritos Flavour!

by J0hnnyb on Tue 11 Jul 2006 11:55 AM EDT | Profile | Permanent Link

He seems to be enjoying getting booted in the nards and that's wrong.

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Sun 16 Jul 2006 03:16 AM EDT | Permanent Link

My wife is japanese and she says it means "Electric massager comback"

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Sun 16 Jul 2006 07:23 AM EDT | Permanent Link

This . . . this is what happens when you eat this bag of Doritos . . .

http://www.strage.net/denkianma/denkianma/preview_061.htm#%93d%8BC%83A%83%93%83}%8AO%8Fo%95%D2

Re: Exciting New Doritos Flavour!

by Anonymous on Tue 11 Jul 2006 12:40 PM EDT | Permanent Link

LOL.

Re: Exciting New Doritos Flavour!

by the2scoops on Tue 11 Jul 2006 12:42 PM EDT | Profile | Permanent Link

Now full of nut-stomping goodness?

Re: Exciting New Doritos Flavour!

by Tanja-Tiziana on Tue 11 Jul 2006 12:54 PM EDT | Permanent Link

The first character appears to read "Electric"

Re: Exciting New Doritos Flavour!

by Anonymous on Tue 11 Jul 2006 04:58 PM EDT | Permanent Link

電気アンマ (pronounced "denki anma", and yes the 電気 means electricity) is the term for attacking a dude by stepping your foot on his nads and then vibrating your foot. It appears to be a common Japanese porn fetish, if Google is any indication. The last two characters are 復活 (pronounced "fukkatsu") which means "revival" or "resurrection".

-- manfire

Re: Exciting New Doritos Flavour!

by Anonymous on Tue 11 Jul 2006 06:05 PM EDT | Permanent Link

Those who know a smattering of Kanji in my office say that the leftmost column means something like "adds life" and the rightmost column something like "electric shock". According to another office denizen, the phonetic characters say "doritos". So it's something like "shockingly reviving doritos" or "Doritos--like a kick in the nuts!" in my translation. Dan

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Tue 11 Jul 2006 07:04 PM EDT | Permanent Link

Nope, the three phonetic characters for "Dorito" would be ドリト. The three phonetic characters there are アンマ, pronounced "anma". Trust me, 電気アンマ (denki anma) means stepping on a guy's crotch and giving him a fake electric shock by vibrating your foot -- a Google search supplies hits like this one and a few that are more pornographic.

-- manfire

Re: Exciting New Doritos Flavour!

by tbit on Thu 13 Jul 2006 08:00 AM EDT | Profile | Permanent Link

I am not sure what they are all about but they seem to be some sort of pop culture group in Japan. I have a toy/figure that I got at Magic Pony that features one of the guys.

http://www.flickr.com/photos/tbit/188712242/

Re: Exciting New Doritos Flavour!

by Matt on Thu 13 Jul 2006 12:17 PM EDT | Permanent Link

I think everyone else has covered what's actually going on ("Revived by an electric nut-grind!"), but I can tell you who it is: Tights-kun! IIRC the one with glasses is Jonathan and the other one is Pierre.

It's kind of hard to summarize what they're all about. It's more of a mood than a story. Earnest + good-hearted + manly + surreal?

You can see the official announcement of the Doritos deal here. You can also see a blog about tights that allegedly got a nastygram from the trademark owners (because of their position in the Google results for "tights-kun" in Japanese) here.

Hope this helps!

-- Matt from No-sword (via Languagehat)

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Thu 13 Jul 2006 12:19 PM EDT | Permanent Link

Gah! I forgot to uncheck "convert newlines". Sorry.

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Thu 13 Jul 2006 12:29 PM EDT | Permanent Link

Wait, I got a better translation that's even closer to the original: ELECTRIC NUT-GRIND REVIVAL! Now to start a band.

Re: Exciting New Doritos Flavour!

by Anonymous on Thu 13 Jul 2006 03:41 PM EDT | Permanent Link

I have a coworker and she's full blooded Japanese. She say the flavor on the bag is "black pepper salt"

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Thu 20 Jul 2006 06:28 PM EDT | Permanent Link

I just finished a bag with some coworkers. They do test like black pepper and salt. Pretty delicious and hilarious. One coworker returned from Japan last Monday and surprised me with a bag.

Re: Exciting New Doritos Flavour!

by MAF on Fri 28 Jul 2006 01:08 PM EDT | Permanent Link

My guess is that Frito Lay became Fritos Lay or Frito Slay. Frito Slay Dragon Man then eat Chip.

So much for my Japanese cultural interpretation. Hey, they make you strong, those chips!

Re: Re: Exciting New Doritos Flavour!

by Jim on Fri 28 Jul 2006 01:11 PM EDT | Permanent Link

I think he's on to something here.

Re: Exciting New Doritos Flavour!

by Anonymous on Tue 17 Oct 2006 03:59 PM EDT | Permanent Link

The hotest new Doritos flavour in town will be launched next weekin Europe see www.getlost.bm. It's a black bag with just this internet adres on it.

Re: Re: Exciting New Doritos Flavour!

by Anonymous on Sat 04 Nov 2006 05:12 PM EST | Permanent Link

Yeah, I think it are 2 new flavours! I wanna try it!

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Doritos With a Kick
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Excerpt:	If anyone knows what the above package says I’d sure like to know why I’m laughing so hard! I think the yellow guy needs help… ...
Posted:	Tue Jul 11 11:46:00 EDT 2006

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