"We currently do not have enough [power] generation back on-line to see us through a regular weekday," Ernie Eves, the Ontario Premier, said in a televised address yesterday.Here at Tucows, we've shut down the air conditioning and turned off all the lights. Non-essential computers have been shut off, including the company-issued Dell running Red Hat 9 on my desk, which I generally use as an IRC machine and second browser (my own personal Powerbook is my preferred tool). The building so far has remained pretty cool and the nine skylights let lots of sun in, but I'm already planning my move away from my desk at 3 p.m. when the sun from the overhead skylight glares down at me like the abducto-ray from all those alien encounter movies.
Mr. Eves, who told reporters there "isn't anybody on the face of the Earth that can offer a guarantee that there will not be a rolling blackout of some kind," urged Ontarians to cut their regular power usage by half and asked all levels of government to operate only essential services for the rest of the week.
I'm going to treat the ongoing power crisis as an excuse to fire up the barbecue tonight rather than use our electric range or oven. Might as well turn lemons into lemonade, right?
Like the way it takes a heart attack to convince some people to change their eating and exercise habits, the big blackout has started to convince some people to find ways to conserve electricity. Power conservation has become a virtue and conspicuous consumption of kilowatts has become a vice, to the point that people running air condtioners are getting overly defensive. Take the quote from the guy in this article:
One man said he had a good excuse for running his air conditioner.He had me with "I have asthma" and lost me with "I resent" and "I could die". He comes off more as a petulant emo rock teenager who really needs that new piercing than a guy with a respiratory ailment.
"I resent your asking me that," he said. "I have asthma, and I could die without the air conditioning, so go away."

As for the "making the people think it's their own fault" part... I don't see that as likely to work. I hope that the PCers aren't that stupid.