At the end of the Ajax Experience conference, they were giving away prizes to people or groups of people who could correctly answer trivia questions. These weren't cheap prizes either -- we're talking iPod nanos, iPod videos, XBox 360s and Mac Minis.
For correctly identifying Rasmus Lerdorf as the creator of the PHP programming language, Brent Ashley won a Core Duo Mac mini:

For knowing that the "guy with the camera in the front row" was James Duncan Davidson and that he created the Ant build utility and Tomcat server, I won an XBox 360 core system:

