The
Regulars is a weird site. From first
appearances, it seems to be a
photoblog featuring photos of a guy in a gas
mask posing as different
sorts of people, such as "The Hipster", "The Tourist", "The International
Traveller" and "The Bass
Player".The "About" page doesn't offer much of a clue as to what the site's about; it merely describes the gas mask ("A replica Russian gas mask purchased from an army surplus store. Also sold as an East German or an American gas mask...Very difficult to breathe in, ironically") and how the photos were taken ("Typical setup with remote shutter, tripod, gas mask and necktie").
For a while, the site had a form you could fill out to receive one of a limited set of gifts. I signed up for one, and it arrived at the office this morning. You'll have to forgive the poor quality of the images; the only camera I've got at the moment is the cheap webcam hooked up to my office machine.
The whole package came in an orange envelope...

...containing a photo of an old 35mm film camera with "WE MISS THE SIMPLICITY" written on it in magic marker...

...two stickers with the Regulars' "R" monogram:

...and this puzzle:

The webcam didn't capture the puzzle very clearly, so I'm repeating it below:
_ _ _ _ 8 _ _ _ _ _
www.regularworld.com/bonus
Other people who signed up for the packages have posted photos of their free loot: The question remains: What is The Regulars? An art project? A Griffin and Sabine-esque puzzle? An eccentric part of the internet gift economy? A prankster with a gas mask?
