The marketing team here at Tucows has informed me that domain names are increasing in value. People are forking outbig money for them again. I hear that domain names ending with the word "world" -- for example, "pantsworld.com", "steakworld.com", "accordionworld.com" -- are highly prized.
(If you'd like to know more interesting facts about domain names, Dennis Forbes has written an excellent article on what's taken and what's still available.)
I have decided that I have not exercised my domain name registration powers enough. No more!
I have claimed that the Internet would be "over" -- not "over" in the non-functional sense, but "over" as in the way acid-wash jeans are -- when the domain name drinkyourownpee.com was registered. I have decided that I must destroy the internet in oder to save it and decided to register it myself. It's mine now. Mine! Drink Your Own Pee Dot Com! Whoo-hoo!
(Ahem.)
And now comes the experiment. I'm going to see if I can turn it into a money-maker. There are all sorts of strategies I can try; I'm going to take some for a test spin and see which ones work. If drinkyourownpee.com makes me enough money to take Wendy out to dinner once a month, I'll consider it a success. I'll keep you informed of my progress.
(Suggestions are welcome -- just leave them in the comments!)
The "It Should Be Obvious, But Just In Case It Isn't" Disclaimer
I do not, I repeat, do not drink my own pee.
Update: Or anyone else's pee, you wiseguys.

whose pee DO you drink?
(sorry, kids, inside joke)
That's important too!
I guess the first joke/image/video could be related to the domain name. It's keeping it going month after month that's the tricky part.
Because if the answer is 'a long, long way,' then I see this as a great opportunity for a redneck post-apocalypse site with links to supplies like generators, bomb shelters, bulk rations of MREs...
There was a recent 'PostSecret' (why doesn't he keep archives?!) where a person wrote in that the time they drank their own pee to make them vomit was the time that they finally admitted to themselves they had an eating disorder.