Categories: Toronto (a.k.a. Accordion City)

For the Love of Breasts — Saturday, November 22

Design rant

This is a good cause using bad Web design.

The site is entirely Flash, which makes it harder to access. Aside from an intro movie, which simply animates some breast cancer statistics, the site doesn’t really make use Flash’s interactive multimedia capabilities. They’d have been better served with a site that made use of good ol’ HTML. If they really wanted some multimedia flashiness, they could’ve kept the intro movie and perhaps used it to show a montage of photos from previous events.

(Speaking of photos of previous events, there are some, but they live on a completely different site. One of their links to the photos takes you to a page that requires you to find last year’s “For the Love of Breasts” event in a large menu first.)

The text embedded in Flash which means:

It isn’t selectable, which in turn means that you can’t cut and paste it into an email to invite your friends.
It also means that Google can’t index it properly.

Furthermore, the they misspell the title of their page as “For the Love of Breats“.

I’m taking the liberty of reproducing some of its content in plain ol’ searchable Web text, so it’s more easily found, and so that you can cut and paste the text into emails to invite your friends. The event sounds like fun and it’s for a good cause.

I just hope that their fundraising-fu and party-fu are much better than their web-fu.

The For the Love of Breasts site says:

One in nine Canadian women will contract breast cancer.

One in twenty-seven will die.

Mission

The mission of For the Love of Breasts is to generate the dollars that will find the cure for breast cancer and dave the lives of the women we love. We believe there is strength in numbers. Our party celebrates the momentum towards a future that is free of the ravages of breast cancer.

This Year

For the Love of Breasts is Toronto’s most anticipated fall fundraiser. An annual dress-to-impress gala, For the Love of Breats promotes breast health awareness and raises funds in support of breast cancer research and patient support. We have raised over $110,000 for breast cancer causes. In 2003, our FIFTH ANNIVERSARY, we intend to make For the Love of Breats FIVE the most successful event yet. We expect over 1,300 people in their 20s and 30s to join us as we strive to raise $60,000 on Saturday, November 22, 2003.

Toronto’s best party brings together the young, hip and aware — people committed to having a good time and to winning the battle against breast cancer. Join the party…and bring five friends.

For the Love of Breasts takes place next Saturday at the York Event Theatre, 101 Eglinton Avenue East, two blocks east of the corner jokingly referred to as “Yonge and Eligible” (for out-of-towners: “Yonge” is pronounced like “young”). You can buy tickets to For the Love of Breasts online. Tickets are $50.00 per person.

If you want to see what these events are like, visit these photo galleries from the 1999 and 2000 events.

I’m a sucker for a good cause/good time events, so I will be attending, as will my friend Eldon. This is pretty much a guarantee that hilarity (as well as fundraising) will ensue.

Joey deVilla