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NPR’s "Fresh Air" Interview with Eric "Fast Food Nation" Schlosser (Part 3 of the "Hamburgers" Series)

Here’s the last of my “Hamburgers” media posts. It’s the NPR Fresh Air

interview with Eric Schlosser, author of Fast Food Nation: The Dark Side of the All-American Meal. (Yeah, this

interview’s old, but it’s still good.)

My quickie notes taken while listening to the interview:

  • The flavour industry: an offshoot of the fragrance industry, and how it became a big player in fast food
  • The Chicken McNugget and how it changed the food industry
  • Meatpacking — once one of the highest-paid industrial jobs in the US. Now it has

    become one of the lowest-paid, in spite of being one of the most

    dangerous

  • Fast food industry wages:
    • The lowest of any industry.
    • Fast food is the largest

      minimum-wage-paying industry in the US

    • Companies in the industry decided that it was better to have a large

      poorly-paid poorly-trained workforce than a small well-paid

      well-trained workforce.

    • It doesn’t have to be this way; Schlosser cites In-N-Out burger as the standout case, with an

      $8/hr starting wage, managers who get paid an $80K salary and full health and dental coverage for their employees.

    • Growth of the industry parallels the decline of minimum wage (in real terms) in the US. 

    • Fast food companies are biggest opponents to any

      rise in the minimum wage

  • Meat and disease:
    • The changes that the fast food industry have made to the meatpacking industry have made it “the

      perfect vehicle for Food-borne illnesses”. It used to be that your

      burger came from the meat of perhaps one or two cows — now a butger

      can come from a large number of cows, which means that one sick cow can

      contaminate the meat across the country.

    • After the Jack in the Box outbreaks, the FF companies have worked hard to prevent contamination in meat
    • Meat at Jack in the Box and McDonalds is the most tested; however this is done at the expense of the meat at your grocery
  • McDonalds operates more playgrounds than any other private entity

    in

    the US. A lot of communities have local governments who are unwilling

    or unable to spend money building playgrounds; in those places,

    McDonald’s is the only alternative. The problem: McDonald’s marketing

    — they’re targeting kids and selling htem unhealthy food. The rise of

    childhood obesity parallels rise of fast food industry.

  • Fast food places are good targets for robbery — far better than

    places like 7-11, which have implemented practices to keepas much money

    as possible in a safe which employees cannot open. The average take

    from a 7-11 robbery is $37; you can make thousands if you rob a fast

    food place at the right time. Half of fast food robberies are inside jobs.

  • Schlosser “tried to write something that wasn’t black and white”.

    Most people

    in the fast food industry aren’t bad people but business people; give

    them business reasons to change their practices and they’ll do it.

  • Schlosser on fast food: “Most of it tastes pretty good”
  • He says that in the book, he didn’t talk much of fast food’s

    influences on the landscape of the industry. The McDonald’s model —

    the mass reproduction of a specific retail environment — has inspired

    other retailers : The Gap, Sunglass Hut, Banana

    Republic. The outskirts of one American community is pretty

    indistinguishable from

    another

  • One of the most surreal moments in researching the book: at Las

    Vegas at a fast food convention. Mikhail Gorbachev was a keynote

    speaker. At his keynote, he praised McDonald’s entry into Russia and

    asked the fast food executives to invest in Russia. Schlosser says he

    was reminded of the old Roman practice of brining leaders of countries

    they conquered and putting them on display at circuses.

  • Schlosser: “If I were king of the world, I would really try to

    internalize the costs that they’re imposing left and right on society.”

The interview is in two parts:

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The Mac Sweet Spot

I’ve got an essay on The Farm about this little machine:

Photo: Mac mini.

…which includes a link to this beautiful infographic about the Mac Sweet Spot created by Paul “Nixlog” Nixon:

Screen shot: 'Mac sweet spot' chart from nixlog.com.

Good insightful stuff, just the sort of thing you’ve come to expect from me, Tucows and The Farm. Read it!


On the file-sharing-and-posting site whose first rule is that you don’t

talk about it, I found this a little war of Mac opinion, waged in the

form of graphics.

Here’s the first salvo:

 Photo: Mac-PC comparison 1

After which a Mac fan returned fire:

Photo: Mac-PC comparison 2

Which led the PC guy to return fire:

Photo: Mac-PC comparison 3

Now that’s not necessariliy true, especially for the really intense 3-D

shooters. There’s no way the cheapo graphics cards on the $499 Dell

will play them; they’re built with the intent of becoming TPS

Report-writing machines. Someone responded that if you really wanted

great games at a low price point, you’d be better served with a

PlayStation 2 or XBox.

The final shot, with this apples-and-oranges logic in mind:

Photo: Mac-PC comparison 4

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The Skillz to Man the Grillz (Part 2 of the “Hamburgers” Series) [Updated]

With the rise of cheap videocasettes and VCRs in the 1980s came the rise of the training and educational videos. I remember that the one for Kelly (the temp agency) was mildly if unintentionally amusing and the “How to play synths” one by the keyboard player for the Dungeons-and-Dragions-rock band Dio was downright hilarious. However, since I’m riffing on a hamburger theme, allow me to present this Wendy’s training video, in which you, the neophyte burger-slinger get mad burger science dropped on you — 1985 rap style!

Update – June 12, 2006: I once included the video with this entry, but I’ve recently received a “cease and desist” letter from Wendy’s You’ll just have to imagine what it’s like now.

If you’re hoping to see Dave Thomas do a walk-on cameo and breakdance, you will be disappointed. I believe this was before the era when he started appearing on the commercials. One would at least think that the “Where’s the Beef?” lady would do a quick rap Wedding Singer-style, but alas, it was not to be.

Still, it’s an entertaining video, and if it helps you make better hamburgers on your own grill, so much the better.

Sexy Beast

Let’s say it’s the early 1980’s. You’ve just bought a Quick and Dirty

Operating System and repackaged it for IBM to include with their new

“Personal Computer” (IBM had such a revulsion for non-mainframe things

that the PC was created by the “Entry Systems Division”, which

suggested that these were things you used until you got a real computer).

You’re a hot rising software star, and hot rising software stars need dates. Which photo should you send potential soul mates?

This one?

Photo: Bill Gates sits on his desk, posing playfully. Probably faked.

“I’m plug and play, yo.”

Or this one?

Photo: Bill Gates sits on his desk, posing with a 'come hither' look. Probably faked.

“640K of this action should be enough for anybody, baby!”

(Thanks to Dan Dickinson for the inspiration.)

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In the News Toronto (a.k.a. Accordion City)

"Guess Who’s Back. Back Again. Russell’s Back. Tell a Friend…"

Photo: Poncey boy Russell Smith.

Poncey boy Russell Smith. The only time you’ll see a better-dressed cracker is on an hors d’oeuvres tray.

Russell Smith, whom I’ve described as “a well-dressed, well-coiffed, well-read cultural Pharisee

who badly needs a good solid punch to the mouth”, has for the most part

managed to not get up my nose with his “I’m not really an essential

member of society, but I play one at the Globe and Mail” scribblings. Chris “Planet Simpson” Turner, during a recent visit to Accordion City, mentioned Smith’s fruitless (hah!) defense of capri pants for men.

I like to think I have a rep for being a very open-minded guy, but upon

hearing about that, I remarked “You know what we call guy like Russell?

Chicks.” The man has less

macho than most of the salads I’ve eaten this week.

Perhaps we could

take a little of the tsunami relief goodwill and hold some kind of

local fund-raising concert to raise money to get him some testosterone

patches. I envision Danko Jones being one of the acts, just to show him dude-itude.

Warren Frey wrote to me yesterday, informing me that Russell’s back to his old tricks, having written his latest screed, titled The films stink more than the greasy audience. Since the Globe and Mail

is going to make you pay to read the article online and since I

generally say “I’ve seen better paper after wiping my ass” after

reading Smith’s stuff, I’ve copy-and-pasted the article for you below:

The films stink more than the greasy audience

By RUSSELL SMITH

It’s time someone came out and said that not only are movies terrible,

but that the whole experience of going to movies is highly unpleasant.

How is it possible that this sensory stressfest has become the most

popular entertainment of the contemporary age?

How can people possibly enjoy the lining up, the waiting with coats on

for tickets, then the shuffling with the heated herd toward a crowded,

windowless room? And when you get to that butter-scented trough, with

its seats piled high with coats and scarves, the representatives of

humanity who surround you are anxious: They are focused on their feed.

This focus is quite dramatic. Their eyes are glazed and dilated, their

shoulders are hunched over their cartons, they are stuffing themselves

with viscous oil products with orange cheeze whip on fried nachos, with

yellow “topping,” with gallon jugs of liquid sugar. They have the

concentration of chess players, of athletes before contests, of the

starving. Do you like this, the greedy scrabbling in greasy boxes, the

whole herd determinedly chomping and chewing and slurping . . . don’t

you feel even a little bit as if you’re in the pig barn, at exactly the

moment the big trough full of ground intestines slops over for all to

rush towards and snuffle in?

They will settle down, after 15 or 20 intense minutes. Once they have

had their fill of trans fats, they wipe the chemical film from their

faces and they start talking to each other. This is where my angst goes

up a whole notch on the hystero-meter. Because I have been trying to

distract myself from the nauseating smells and the comical cacophony of

crunching by watching the slides on the screen. These slides test your

knowledge of Hollywood stars. They are there to remind you of death, of

your inevitable subsumption into the great terrifying artistic void

that is movieland. They are there to remind you that you do actually

know all the stars’ names, even without wanting to: As soon as you see

the blurry visage and the clue “went postal” you murmur, automatically,

Kevin Costner, and then you are amazed at yourself. How do you know

every Hollywood star’s name? It has happened by osmosis; you are so

immersed in it every day, like a nacho chip in a tub of yellow goop,

that it has seeped into your pores.

Anyway. The slides are at least better than hearing your neighbours

begin to talk. The sociological lessons learned from overhearing

conversations in cinemas are even more depressing. One learns that most

people like to communicate by announcing what food they like to eat and

what food they don’t like to eat. This is an interactive discussion:

Each participant takes a turn. You may change the subject slightly in

the second or third rounds — you may, for example, announce how tired

you are today as compared to how tired you were yesterday or on

Saturday, and then everyone may follow suit with similar admissions.

This apparently amuses and interests most people, for it can go on for

some time.

You will think that there is a merciful God when the lights finally

dim, because the movie is about to start and save you from the insane

boredom of your surroundings. But you will be very, very sadly

mistaken. Because this is the beginning of the ads. These are ads you

must watch. When you are watching television, you can change the

channel during ads, you can get up and have a sherry. But here you are

trapped, and the ads are amplified. Everyone sits docilely munching and

slurping and watching extremely loud ads on a big screen for a

half-hour. And they pay to do so. They pay to have various cheery

jingles and swooshing automobiles blared at them for a half-hour. No

one seems remotely uncomfortable or bored.

Who can make it this far into the movie-watching experience without

being so agitated, so depressed, so foul-tempered that even the

greatest masterpiece would not provide anything, at this point,

remotely resembling pleasure? At this point I have wanted to leave for

half an hour, and that desire to leave will simply continue for the

length of the film.

I don’t even need to go into how disappointing that great payoff

invariably is. You’ve heard me on this before: It doesn’t help that 90

per cent of films shown here and discussed here are made by the great

schmaltz factories, the megastudios of southern California. So that the

great treat of this experience, the feature presentation that is the

point of all this suffering, is going to contain a lot of very

emotional music which lets you know when to feel sad or happy or

scared, and a lot of huge close-ups of the sad faces of famous actors,

and very probably a final scene with a sun-dappled forest with a deer

emerging to remind our characters of their natural wonder. . . . (I’m

thinking here of the film Kinsey, which I was persuaded to see because

otherwise intelligent critics, their minds numbed by exposure to

schmaltz of even more preposterous gooeyness, had proclaimed it

brilliant, and which turned out to be, of course, another Hollywood

weeper made according to the strictest rules of narrative convention.)

Honestly, why, why, why do we pay to have ads broadcast at us at insane

volume? Why do we pay to have productive hours of our lives removed and

replaced with the sameness, the predictability, the boredom of the

grave? Explain it to me: rssllsmth@yahoo.ca .

I have to agree with many of Russell’s points, but does he have to be

such a misanthropic Little Lord Fauntleroy about it? One iamgines he’s

going

to write an article about the horror of going to the men’s room

(“…and the guy in the stall beside me was pooping too! In such close proximity!”)

Russ better not commit any jailable offences. I figure some inmate

would churn his ass like so much creamy butter within 30 seconds of his

being put into his cell.

Warren pretty much sums up my own feeling when he writes:

While I’m forced to agree with him that the opening weekend movie

experience sometimes ain’t all that, he bitches in such a godawful,

pretentious, “I’m superior and did I mention I wrote a book about the Toronto art scene” way that you want to reach through the screen and strangle him by his immaculately knotted tie.

Part of the problem for me is that I love movies, and I love most of

the movie going experience. Yeah, you can run into some real idiots,

and the deluge of ads is a little ridiculous. But when things click,

and you see a really good move like Lord of the Rings on opening

weekend, with a crowd that’s just as hyped as you are to see a glorious

big screen spectacle, the movie theatre is almost magic. That’s

something ol’ Russ will never get, not that he’d bother trying.

Russell’s article was enough to get the notice of MetaFilter, who thus far have provided an impressive 84 comments.

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"Y’know What They Call a Quarter Pounder in Israel?" (Part 1 of the "Hamburgers" series)

Check out this funny McDonald’s ad from Israel for the McShawarma

[3.0 MB MPEG Video; enclosure]. The guy playing Travolta is quite good,

and the little elbow-jab at Israeli etiquette is priceless.

If any of you speak Hebrew, could you please tell me what the guy in the trunk at the end of the ad is saying?

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"You are in a series of small twisty passages, all alike."

On IndieGameDev (one of the blogs I’m paid to write): An in-depth article on Interactive Fiction

(a.k.a. “IF” or “text adventure games”), the Inform Programming

language, a lot of links to resources and a look at what advantages and

opportunities IF offers the indie game developer.

Even if you don’t care about programming games, there are links to fun IF games to try!