Categories: It Happened to Me

My First "Cease-and-Desist" Letter!

It’s a sure sign that this blog has made the big time: I just got my first legal “nastygram” — a “cease and desist” letter from the hamburger chain Wendy’s International, Inc. Here’s a photo of the letter, delivered to me via FedEx’s “Urgent” sevrice:

And here’s the text of the letter:

Dr. Mr. deVilla:

It has come to the attention of Wendy’s International, Inc. that you have been infringing upon Wendy’s International’s intellectual property rights through your unauthorized and unlawful use of video clips of Wendy’s training video “Grill Skill” on your website www.accordionguy.blogware.com. This is a copyrighted work of Wendy’s International, Inc. It may be reproduced only with the express written consent of Wendy’s International, Inc.

You must immediately cease and desist from any further unauthorized use of Wendy’s training video “Grill Skill”. Should you fail to cease your use of the marks and video clip of the training video, we will be forced to take any and all legal actions available.

In addition, you must provide me with information regarding the source and manner in which you acquired Wendy’s training video “Grill Skill”.

I trust that you appreciate the seriousness of this matter. Please give this matter your immediate attention and notify me as to your intentions.

The video in question features burger cooking instructions done in the form of a circa-1985 funk music video, which makes sense give the average age of a fast food line staffer and MTV back in those days, when they actually played music videos. It may seem silly, but it’s effective: I haven’t watched it since last year, and I can probably still tell you the Wendy’s-mandated proper time to flip a burger and what a “four-corner press” is.

Far be it from me to upset my favourite large hamburger chain. As far as I know, Wendy’s still doesn’t cook their burgers from frozen patties, but locates their franchises close to supplies of fresh beef. They make a far better chicken sandwich than McDonald’s or Burger King, and I applaud their contribution to materials science in the form of their “soquid” research. I cheered during founder Dave Thomas’ cameo in the made-for-TV movie Bionic Ever After, in which he and Colonel Steve Austin, the Six Million Dollar Man himself, exchange a couple of lines in the middle of a hostage situation.

So although the video was posted without malice towards Wendy’s International Inc and I never made a dime from having it on this blog, I have better things to do than to deal with a legal department on the warpath. I have removed the video from the blog entry, thus ending what must have been described in the Wendy’s offices as “the year of terror”.

As far as telling them where I found the video, the best I can do is “I found it somewhere on the internet”. I found it on some website while surfing randomnly last year, and damned if I can remember which one it was.

I intend to send them a note letting them know that I’ve removed the video, and I intend to brighten the day of some junior lawyer at Wendy’s corporate counsel by having some fun in that note, which is where you can help. What do you think I should write? Let me know in the comments!

Joey deVilla

View Comments

  • How's this...

    "I'm very glad to hear that you don't want any more free publicity on my blog. From now on, I'll only publish McDs training videos. Thanks!"

  • I'm not sure what I'd actually write, but I'd be awfully tempted to make sure there's an authentic Wendy's grease/ketchup stain on whatever I sent them.

  • You might want to consider saying something to the effect that, "I am glad that my blog is becoming increasingly popular with intellectual property lawyers - it's great to know that I now have a new target audience"

  • Just a half-formed idea for you to run with: blame your mistake on confusion caused by being married to a redhead named Wendy (You thought she could give permission?)

  • You should include a sob story trigged by the letter. Your employer saw the letter and feared getting mired in a lawsuit, fired you, wife left you, bankrupt, ask for a few gift certificates to survive.

  • I like the I'll stop giving free publicity angle, it honest, true and makes the poor smuck who sent the letter seem more like a jerk.

  • how about including a petition listing of all of the names of people who say they will never eat at Wendy's again because of this?

    that'll make his day! (grin)

    chuq

  • send them a cease-and-desist letter in return for using the name "Wendy" a-la the Marx Bros vs. Warner Bros over the potential "Night in Casablanca" tangle.

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