Exciting New Doritos Flavour!

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• He seems to be enjoying getting booted in the nards and that's wrong.

• LOL.

• Now full of nut-stomping goodness?

• The first character appears to read "Electric"

• 電気アンマ (pronounced "denki anma", and yes the 電気 means electricity) is the term for attacking a dude by stepping your foot on his nads and then vibrating your foot. It appears to be a common Japanese porn fetish, if Google is any indication. The last two characters are 復活 (pronounced "fukkatsu") which means "revival" or "resurrection".

  -- manfire

• Those who know a smattering of Kanji in my office say that the leftmost column means something like "adds life" and the rightmost column something like "electric shock". According to another office denizen, the phonetic characters say "doritos".

  So it's something like "shockingly reviving doritos" or "Doritos--like a kick in the nuts!" in my translation.

  Dan

• Nope, the three phonetic characters for "Dorito" would be ドリト. The three phonetic characters there are アンマ, pronounced "anma". Trust me, 電気アンマ (denki anma) means stepping on a guy's crotch and giving him a fake electric shock by vibrating your foot -- a Google search supplies hits like this one and a few that are more pornographic.

  -- manfire

• I am not sure what they are all about but they seem to be some sort of pop culture group in Japan. I have a toy/figure that I got at Magic Pony that features one of the guys.

  http://www.flickr.com/photos/tbit/188712242/

• I think everyone else has covered what's actually going on ("Revived by an electric nut-grind!"), but I can tell you who it is: Tights-kun! IIRC the one with glasses is Jonathan and the other one is Pierre.

  It's kind of hard to summarize what they're all about. It's more of a mood than a story. Earnest + good-hearted + manly + surreal?

  You can see the official announcement of the Doritos deal here. You can also see a blog about tights that allegedly got a nastygram from the trademark owners (because of their position in the Google results for "tights-kun" in Japanese) here.

  Hope this helps!

  -- Matt from No-sword (via Languagehat)

• Gah! I forgot to uncheck "convert newlines". Sorry.