Over at the internet marketing blog One Degree, Accordion City-based online business guru Bill Sweetman writes about how a non-computer, non-tech, non-internet business is making use of a corporate blog. The article, titled Blogging with the Whales, covers the blog run by a New Brunswick company that offers whale-watching cruises. Bill writes:
The blog is maintained by Danielle, a marine biology graduate in charge of photographing, identifying and recording the whales and sharing that information with various marine research organizations. Danielle’s blog chronicles through words and photos (by Danielle) the recent whale sightings and had been updated earlier the day I first looked at the blog with photos of whales that had been spotted that morning.
I was immediately captivated by the near-immediacy of this information and the fact it chronicled the spontaneous nature of whale watching. The “Sightings and Updates” blog also demonstrated to me that Quoddy Link Marine really cared about whales and the environment, not just selling whale tour tickets. Thanks to their blog, I also felt one degree closer to the people behind this tour company than with those from any of their competitors.
If you’re wondering if having a corporate blog can help your company attract new business, you might want to read the article.
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