“To get Mondo Pasta on everyone’s mind,” says the copy that explains this clever bit of sticker work, “we created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Hug stickers of faces turned ships into permanent pasta slurpers.”
Click the photo to see the full version.
Photo courtesy of Miss Fipi Lele.
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For some reason I'm reminded of this
Very creative! Love it!