I probably shouldn’t admit this, but this ad with a faux date of 1965 (it’s actually brand new) makes me proud to be a rye and whiskey drinker (although I prefer Crown Royal to Canadian Club).
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The fine print on the right side of the top pic says 2007. I'm guessing it is using 1965-ish images to make the point of the copy. Or the Jun 1965 is part of the feel of the upper picture (were old photos dated in that manner?) the same way one of the lower pics has a white border and another has rounded corners.
I could answer that guess by looking up the Canadian Club website to see if their web campaign currently has a similar feel... it doesn't. But this is a new ad campaign.
http://biz.yahoo.com/bw/071023/20071023006168.html?.v=1
@Sean: D'oh! Serves me right for posting in a hurry. My image of the sixties and advertising has been warped by Mad Men!
Authentic old picture or no, this ad sure makes me want some whiskey.
And someone with a tie. XD
Old polaroids were indeed dated in that manner.
I like these! Quite clever and memorable.
I love this campaign. Crown is also my drink, but I will go out of my way to add CC to my liquor cabinet because I respect the strategy and the execution. It's like the Old Spice work, only with more focus.
The pictures are, in fact, authentic pictures from decades gone by. They were collected by Canadian Club to use in the ad campaign.
The whiskey should be Jameson and the guy should be my friend Brett.
Hi guys, this is an idea I have for you to do as a poster for your Canadian club thing that your doing right now with the whole your dad used to do this and that , the picture is of my dad and his friends in Greece in the 1950's I have the picture the picture is in great shape
but let me know if your interested in buying the image to promote your Canadian club, thank you for your time.
Manolis
but how do i e mail it to you
There was nothing like Friday night. Dad would get paid and head down to the local watering hole. Him and his buddies would drink for hours and you could here the laughter as his best bud, our neighbor, dropped him off. I can still smell the CC. I can hear the sounds of breaking dishes, and my mother being thrown around the living room. NOTHING is like the smell of CC on a man. I remember the time he came into my room and shook me repeatedly after his Friday night outing. He only did it once as the next time he came in after imbibing on CC I hit him in the head with a tennis racket. Yes, CC has given me memories of my dad that I will never forget.
CC has an add in Wired Magazine June Issue, page 75 and I swear it is the spitting image of my husband when we were first dating in the 70's. Does anyone know where I can get a copy of this add and how to find out who the actor/model is? It's hilarious and my kids and I want to try and get a life size cardboard cut-out made for my husband's birthday.
ammalta12@yahoo.com