Back in October, I posted an image of a Canadian Club ad whose design evoked the early 1960’s titled Your Mom Wasn’t Your Dad’s First. The ad used photos that had been Photoshopped to have that old “Kodachrome” look and featured models dressed and made up in the style of the time and featured this text:
He went out. He got two numbers in the same night. He drank cocktails, but they were whiskey cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless. DAMN RIGHT YOUR DAD DRANK IT.
Looks like they’re running with the theme:
Click to see the ad at full size.
Image courtesy of Miss Fipi Lele.
A couple of thoughts:
* I actually witnessed this during my DJ shift at Clark Hall Pub at Crazy Go Nuts University. I hope it was worth it, dude.
Buy me a birthday beer and hey, you’ll have emotional support aplenty.
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Visually, I think the ads are great. The concept comes undone, though, with the use of "whisky cocktails." "Cocktails" is irredeemably non-guy.
"Your dad never used the Standard Template Library. FORTRAN IV all the way, jocko. He threw down whisky. Neat. It went down bitter, but he liked it like that."
YOUR DAD WAS NOT FUSSY
He drank Canadian Club. And any other kind of whisky. And any kind of beer. Alcohol tasted good. And getting drunk was effortless. Where do you think you came from? DAMN RIGHT YOUR DAD DRANK.
YOUR DAD DRANK IT... BECAUSE YOU CRIED.
Thanks for posting these, Joey. I share some thoughts back at my own little blog.
Finally some ads that are "manly" and not gay/metro or apologetic. Ads that speak to men and to women through men.
I do not even drink, but I am seriously considering buying this just to support the ads.
FYI:
I happen to be in one of the photos, they are originals, not photo-shopped.
How did you publish a picture of my father without his permission?
My attorney will be contacting you!