Photo by Jonathan Goldsbie.
Click the photo to see it on its original page.
Kudos to Torontoist, who’ve been looking into what the mysterious ads for “Obay” (which I wrote about in this entry) are all about. According to their article, The Ones That Mother Gives You, although it would be more fun if Scientology (whose anti-psychology/psychiatry stance is well-known) were behind them, they’re most likely paid for by Ontario colleges. My thanks to Torontoist editor-in-chief David Topping for giving me the heads-up!
Have a good April Fools’ Day tomorrow, but be mindful about your pranking.
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I have seen the ads here in London Ontario. I contacted the London Transit Commission and they informed me that "Lamar Advertising" produced them. Lamar is based in Louisiana and they have an office here in London as well. I have since contacted them by phone and email inquiring who contracted Lamar to produce these silly ads. Should I find out more, I will post.
What the heck is this for.. i cant figure it out. my friends and i are just wondering...
No need to wonder, simply take Obay regularly for that smiley, vacant feeling.
I saw the ad above then i was on my way home from school today. at first i thought it was an anti-med ad. so i guess i was right.. i kind of like the message it gives. however i dont believe it is being displayed properly. there was a middle aged women in the bus shelter with me, she had two younger children how misbehaved. she thought this was a real pill she could give her children. thus proving who ever is behaind this ad did not pick a good place for it. i am a uni. student who has to take teh bus. how ever most of the people i see on the bus are not educated enough to understand the ad.
It's obviously a "teaser" a campaign. And it's obviously working. I'm sure that all will be revealed in due time.
It's been a while since I've seen a national campaign using transit to tease us into anticipation.
Hope the reveal is worth it.
just a heads up, Lamar Advertising is a media supplier...basically a creative advertising agency came up with the concept and made the ads and Lamar is simply the company through which the London Transit advertising space is bought and sold. They probably printed the posters but have nothing to do with actually creating the advertising. I've been seeing these all over the TTC here in Toronto and wondering the same thing...I work in advertising myself, so I'm going to try to get to the bottom of who's behind these...kudos to you for wanting to know more and dig deeper by calling the LTC!!
They are for Ontario Colleges.
i must hand it to them tho congrats on such a wonderful campainge look at the hype it is creating. like i, myself have told quite a few people about it just because i was so perplexed. i looked on google for quite a while doing a number of differnt searches with no avail. its better then any ad i have ever seen just because it forced upon word of mouth and got londoner and people from toronto geniuly intrested into what they hell is going on. so again props
Are you people actually that naive to believe this ad is for Ontario Colleges? Why doesnt anyone contact the big drug companies Phzer or Merk, and ask them. I think the we are living in the age of who gives a shit what Im selling and how Im selling it. Wake the #$%^ up brain dead retards! This is only the beginning! And for all retard university students who write on here with bad grammar, stay in school. Or take a writing course!
Patrick,
It is Pfizer, and I hope your bomb shelter is well-stocked.