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Marketing vs. Public Relations vs. Advertising vs. Branding

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Found at Space Ghetto.

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Sketchy Santas

In addition to Santa, NO!, there’s another blog of funny/sad Santa photos called Sketchy Santas. Here are a few of my favourite entries…

I call this one “Playground Candyman Santa”, and wonder if the poor kid ended up in therapy:

sketchy santa 1

I lived in the Philippines from age 3 to 7 and hence my memories of Santa are based on how he’s portrayed there. Even there, the image of “Santa” is of the fat white guy in a red suit that was popularized by Coca-Cola ads, so they hired white guys who happened to be there and who needed the extra money. As a result, my mental image of Santa is often cloudied by memories of sweaty guys with Australian accents reeking of Tanduay rum. Hence I find the photo below comforting rather than creepy:

sketchy santa 2

If you don’t rat anyone out, Goodfellas Santa will give you something byoo-tee-full for Christmas:

sketchy santa 3

Hey, Santa, watch where you’re putting that left hand!

sketchy santa 4

I’ve nicknamed this guy “Harry Dean Stanta”:

sketchy santa 5

and finally, Santa shouldn’t have cold serial-killer eyes:

sketchy santa 6

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It Happened to Me Work

Ottawa Road Trip Diary, Part 2: The Flying J Truck Stop

When we got to Napanee, it was time to fuel up both the car and ourselves, and we did both at the Flying J Truck Stop. We thought that it would be a nice change from the usual fast food joints: a real-life honest-to-goodness place that catered to truckers, without whom our stores, from the most indie retailer in Kensington Market to the biggest of the “big boxes”, would go unstocked.

Here’s a photo of our booth:

01 flying j table

The folks who the the Flying J know a marketing opportunity when they see one. That’s why the placemat doubles as advertising for their store specials, which naturally are for accoutrements that one would need on the road: jumper cables, Bluetooth headsets, ratchet wrench sets and energy drinks…

02 flying j matClick the photo to see it at full size.

I remember old restaurants having jukeboxes in the booths. If you’re living on the road, being able to get in touch with your loved ones trumps having music, which is why these booths sport phones instead. I haven’t used a pay phone in a very long time, so I was surprised to find out that local calls are now 50 cents.

03 flying j booth phone

Damir went for the chopped steak and mashed potatoes, but I went for the real down-home option: the buffet. I picked out what I thought might be an authentic road meal, based on all those episodes of Diners, Drive-Ins and Dives I’ve seen:

  • Shepherd’s pie (featuring cut-up beef, not ground meat)
  • Macaroni and cheese
  • “Oven-baked chicken”
  • Sausage and peppers

04 flying j buffet lunch

They’re not going to win any Michelin stars soon, but it was filling.

After lunch, I decided to check out the store. I spotted the audiobook aisle:

05 flying j audiobooksClick the photo to see it at full size.

The “Mark Dalton: Trucker/Detective” series caught my eye. Should I buy this on the way back? Let me know in the comments!

06 mark dalton trucker detective

There’s no escaping this guy! That smug know-nothing face really needs a solid pimp-slapping:

07 glenn beck

Of L. Ron Hubbard’s books, I’ve read only two: Battlefield Earth (I considered it so-so at age 14) and Dianetics (ridiculous). My guess is that his pulp titles shown below – Spy Killer, The Great Secret and Under the Black Ensign – aren’t anything to write home about:

08 l ron hubbard

Nothing spruces up the cab of an 18-wheeler like a plush white tiger:

09 tiger

And if you’re pressed for space and your truck can’t accommodate the body of a giant cat, you can always opt for the head:

10 lion tigers heads

This article also appears in Canadian Developer Connection.

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It Happened to Me Work

Ottawa Road Trip Diary, Part 1: Slow Going

Once again, Damir and I are road-tripping to a TechDays conference. This week, the destination city is our nation’s capital, Ottawa. With the wet snow and being boxed in by trucks (see the photo below), the going’s a little slow:

02 boxed in

Here’s a trucker who’s a big fan of just-in-time compilers. Or is it just-in-time manufacturing?

01 go jit

This article also appears in Canadian Developer Connection.

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Geek It Happened to Me Work

Microsoft’s Open Source Party in Montreal

Here’s a little hint: if you ever get an invitation to a Microsoft party from High Road Communications – they’re Microsoft Canada’s PR firm – accept it. They’re always in great places, have great tapas and drinks and they always invite interesting people. You’re guaranteed to have fun, and that guarantee is doubled if I’m there.

The W’s “Extreme Wow” Suite

On Thursday, right after the end of Day 2 of TechDays Montreal, my fellow developer evangelist Christian Beauclair and I made our way from Centre Mont-Royal (the TechDays Montreal venue) to the W Hotel. That’s where we were holding a little party to which we invited a number of local open source developers, some of who were at the previous night’s Career Demo Camp Montreal.

w hotel montreal

Montreal’s W hotel is a building that has undergone a radical personality change. It used to be the Banque du Canada building, the home of one of our federal government’s most stuffy, buttoned-down organizations. W hotels tend to be the exact opposite: everything about them suggests that they were designed by people who usually design nightclubs, what with DJ booths in their lobbies, electronica and funk music piped into every nook and cranny, dimly-lit hallways with lighting straight out of Blade Runner and other little touches that make it seem as if you’ve somehow managed to get into one of those secret clubs in New York City’s Meat Packing District. Simply put, it’s a pretty good place to hold a swanky cocktail party,

Christian and I followed the directions to the “Extreme Wow” suite that High Road had booked for the party. Here’s what we saw when we entered the room:

01 empty suite 1

The suite was located on the top floor of the W. It was one large room with a 20 foot-high ceiling and an equally high set of windows revealing a balcony looking out onto Square Victoria and a good chunk of Montreal’s skyline. I had a sense of deja vu and soon realized that the place reminded me a little bit of Tony Prince’s swanky condo in the videogame The Ballad of Gay Tony, minus the mobsters to whom Tony owed money and wanted him dead.

02 empty suite 2

Near the back of the suite was the bathroom, which in the spirit of open source, was itself open concept and had nothing to hide. Rather than being tucked into a separate room, the shower, tub and sinks were poised on a split level four or five steps above the rest of the room, with the shower stall being a glass-and-brick enclosure in the middle of it all, looking like the monolith from 2001. The tub was recessed into the floor beside it and covered with a sheet of plywood for the party, either in order to prevent people from falling into it or to prevent me from attempting to start a party hot tub:

03 shower

(Thankfully, the toilet had its own separate “water closet” room, just off to the side.)

The room had been rearranged to better suite a party than overnight guests. The bed had been removed and replaced with a hybrid couch/chaise lounge:

04 shower and chaise

Just about everything in the room could be commanded via the master remote control, which Christian found. It controlled lights, the TV, sound system and even the curtains and skylight blinds (which could be opened and closed via remote-controlled servos):

05 christian and remote

Here’s a view of Square Victoria from the balcony:

06 view from balcony

Christian also found a table centrepiece that reminded him of an M.C. Escher image that I had used in my slide presentation at Career Demo Camp Montreal:

07a christian

For reference, here’s that M.C. Escher piece:

07b escher

Having checked out the place and taken my first set of photos, I did what I always do in such a setting: I got got a drink from the bar and made myself comfortable.

The Presentations

It wasn’t just cocktails and conversations at the party. We had some presentations as well, starting with Nik Garkusha, part of Microsoft Canada’s Open Source Strategy team. He talked about how Microsoft views open source, as well as the work we’re doing in order to make Microsoft and open source work better together.

I split his presentation into two videos. Here’s the first…

…and here’s the second:

Brendan “Digibomb” Sera-Shriar, developer with Optimal Payments, WordPress evangelist, founder of PHP Toronto and WordCamp Toronto and organizer of WordCamp Montreal, talked about his experience working with The Empire: “They’re actually doing open source!”, his use of Windows and the Windows Platform Installer and how open source and Windows can work together:

Yann Larrivee, developer, founder of PHP Quebec, FooLab and the upcoming ConFoo conference, spoke next. He talked about how he enjoyed Make Web Not War 2009, the importance of “playing well with others” both inside and outside the world of open source and how Microsoft is participating in ConFoo:

Marc Laporte, developer of TikiWiki, and among other things, talked about PHP running under IIS. It’s in French, and if anyone would like to give me a hand translating, I would appreciate it greatly!

The Party

As nice as the photos of the suite above are, the place looks far better when it’s filled with guests:

08 full suite 1

09 full suite 2

10 full suite 3

11 full suite 4

This article also appears in Canadian Developer Connection.

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Geek It Happened to Me Work

This Week: Ottawa!

ottawa

Last week, I was in Montreal, this week I’m in Ottawa. Once again, I’ll be road-tripping with my coworker, Damir Bersinic, IT Pro Evangelist and supreme field commander for the TechDays Canada cross-country conference. Watch this space for reports from both Ottawa and the road!

If you’re on the Toronto-Ottawa route and would like to join us for a coffee, let us know, either via email or in the comments!