Colin Wright created this image; I found it via Joel Runyon’s Blog of Impossible Things.
Month: January 2012
You Lose One Bet…
…and it follows you around forever.
If you’re in the Toronto area and looking for a gathering of interesting people in the areas of SEO, social media marketing and selling stuff online, you should come down to Archeo restaurant in the Distillery District and catch the Search and Social Rank Symposium tomorrow night (Monday, January 23rd).
The organizers bill it as an evening where I and a number of other speakers will “showcase weird science at the intersection of search engine optimization (SEO) and social media marketing”. Here’s a list of the presentations and presenters:
Leverage the Strength of Shopify to Build Your Dream Store, presented by Yours Truly, Joey deVilla, Shopify
As the self proclaimed “Tech Evangelist” Joey deVilla’s offers his quirky technical genius through the new e-commerce platform Shopify. Shopify allows online businesses to create and design easy to use digital shop fronts. This widely popular platform is host to over 16,000 retailers, including Angry Birds, Tata, Pixar and Amnesty International. The Queens educated Joey deVilla splits his time as master of Shopify by also writing his immensely popular blog Global Nerdy. If these ventures weren’t enough for this fast-paced techno-king he also frequently rocks out onstage as the “Accordion Guy”.
Harness the power of the social coupon, presented by Geoff Whitlock, Direct Response Media Group and Click Clip Deals
Geoff Whitlock is one of the top frontrunners in the interactive media industry. With over 10 years experience he has helmed many different ventures, including President and Lead Digital Strategist for Lifecapture Interactive in Toronto, Research in Motion’s new position of Director of Social Media, and finally striking out on his own to create Direct Response Media Group (DRMG). As well as leading the industry in social media marketing, he is the co-founder of Click Clip Deals. Click Clip Deals is the number one online coupon trading site, which has been adapted to become one of the most popular Blackberry and Apple Apps.
Optimizing the P3 Presentation for SEO, presented by Craig Backman, McLellan Group
Craig brings a unique juxtaposition of left and right brain business thinking to his work. He holds a Chemical Engineering degree from the University of Waterloo and an MBA in Marketing and Entrepreneurial Studies from York’s Schulich School of Business. He spent 14 years at marketing giant Procter & Gamble where he delivered breakout results in Product Development, Advertising and Sales.
Don’t Talk to Strangers: The Art of Smothering Your Brand to Death, presented by Benjamin Allison, Jib Strategic Inc.
Benjamin Allison is a graduate of OCAD University. He has worked in the advertising and design field for more than 12 years. He has been with jib strategic since 2004. He has worked on campaigns for clients such as Apple, Coca Cola, and Honda. Ben is an accomplished musician / composer and brings a unique perspective to his work.
How planting, tending and growing fields of content makes clients rich, presented by Rob Campbell, Lenzr
Rob Campbell, the artist formerly known as Smojoe, is a relevance producer that handcrafts business stories to show up in search engines. He now manages a clever marketing company called Lenzr Corp that manufactures a natural ‘social relevance’ for clients using a mixture of proprietary tools that both collect and distribute user submitted content. People listen when he talks process because he’s one of the few speakers who will actually get specific with the science and teach empiric knowledge alongside anecdotal accounts of past failures and successes.
TBA, presented by Alex Blom, SalesChoice
Alex Blom is currently the CEO & Co-Founder of SalesChoice, a sales pipeline management and automation tool. Prior, he was the CTO & a Partner of Helix Commerce, where he lead large technology / web initiatives for public, global companies. Prior, he was an organizational troubleshooter and created / exited several web startups.
Want to know more about this event? Check out Rob Campbell’s blog entry.
Where and When
- The date: Monday, January 23rd, 2012
- The place: Archeo restaurant in the Distillery District (55 Mill Street, Toronto)
- Doors open / social / food: 6:00 p.m.. Sandwiches and a glass of beer or wine are included with admissions.
- Presentations start: 7:00 p.m..
- Wifi: will be available at the event
- Admission: $25 + HST, available either online or at the door.
I like to call him the “Italian Cruise Ship Captain of Matrimony”, but I’ll have to hand it to Jon Stewart for having the best line about him:
“First wife, cancer, second wife, multiple sclerosis? Can Newt Gingrich be reclassified as a pollutant?”
(In case you haven’t heard the “open marriage” story, here’s a starter.)
Montreal Bound
As I write this I’m on VIA Rail’s train 60 bound for Montreal. We pulled out of Kingston station a few minutes ago and are currently bounding through the snow-covered hills of eastern Ontario.
It’s quite a change of scenery for me. For the past two weeks, from New Years’ Eve to last Sunday, I was in Tampa, where my surroundings looked like this:
While I was there, it got as warm as 25 degrees C (77 degrees F) during the day. That’s almost a 50 degree difference from tonight’s expected low in Montreal: –22 degrees C (-8 degrees F). That’s still not going to deter me from joining friends for drinks.
Here’s what Union Station looked like in mid-morning:
Train 60 left Union Station’s track 17 at 11:35 this morning. VIA Rail is now asking that you check in large pieces of luggage, just like the airlines do. At least they’re not charging for the service.
Here’s the view from early on in the trip:
I’ll arrive in Montreal’s Gare Centrale at 4:20 p.m., making for a trip of almost five hours. The Toronto-Montreal flight takes only an hour, but once you factor in travel time to and from the airports – especially the one from Montreal’s Trudeau airport to downtown – plus all the airport and security hassles, as well as the fact that it’s easier to get work done on the train (there’s free wifi and you can use your phone), I find taking the train preferable to taking the plane.
Unlike the airport, the Gare Centrale is downtown and only a couple of blocks away from my hotel, the Delta Centre-Ville. From tomorrow until Saturday afternoon, I’ll be at the CUSEC 2012 conference, where I’ll play the triple role of attendee, sponsor representative (Shopify’s one of the sponsors) and host of DemoCamp CUSEC on Thursday evening.
On the Anniversary of My Not Dying
Wednesday, January 12, 2011, 1:12 a.m.
St. Joseph’s Health Centre Emergency Room
[ This is an expansion from a portion of My Hospital Week, an article from a year ago. The general idea’s the same, but I’ve added a few details that don’t appear in the original article.]
I wake up because I can’t breathe. I inhale, but for some reason, air refuses to make its way in.
My head is abuzz with a number of disturbing questions:
Where is everybody?
Why isn’t anyone answering the call button?
Why can’t I breathe?
All are very unnerving, but they’re chump change next to the really big question:
Is this what dying’s supposed to feel like?
The room is ice cold, yet I, along with the half-done-up hospital gown I’m wearing and the wispy thin blanket wrapped around me, am drenched with sweat.
I have just realized that the icky sensation coming from the crook of my right elbow was the IV needle popping out of my vein, the result of thrashing about in panic from not being able to breathe. I pull on the cord for the emergency call button and realize why nobody’s answering: the other end is dangling freely. Like the needle, I have yanked it out of its proper place.
I wonder if I have just killed myself.
I try again, taking what should’ve been a deep breath. This time, a little air makes it through. If I am to get help, I’m going to have to get my sorry dead ass out of the bed and reconnect the button.
I try to sit up, but someone’s turned up the gravity. I have to grasp the bed railing and pull myself upright. This feat is made more difficult by the fact that my paws are slick with fever sweat. As I rise to perpendicular, a warm sensation starts at the top of my chest and works its way slowly down to what feels like the bottom of my lungs.
Please let this not be what dying feels like, I think.
Then that bloodyminded part of me chimes in. That’s probably the same part of me that insists there’s absolutely nothing wrong with the ridiculous choice of bringing an accordion to work, conferences, bars and so on, the part of me that looks at all the so-called sensible options and then picks something else. It says:
Fuck death. I’m not going out like this.
The only nearby source of light is the mostly-green glow of the monitor displaying what could laughably be called my vital signs. The heart rate monitor reads 150. Somewhere, on the wall behind the monitor, is the socket for the call button’s cable.
Business mode kicks in. Find the socket, re-insert the plug, hit the button, get help, not die. It’s that simple.
I need light, and that’s when inspiration strikes: I can use my phone. It’s still in my left pocket. I fish for it, and as I do so, I realize that sitting up has had a heretofore unnoticed but very welcome side effect: it’s easier to breathe. It’s still work, but I’m actually getting some O2 in. From there, hooking up the call button seems anticlimactic.
I have just beaten death. Yes, it will eventually win, but for this round, I get the shiny medal.
Later that morning
Surviving that horrible first night in the ER meant that I could graduate to the intensive care unit. A year later, with a clear head and not at death’s door, I can say “You know you’re in bad shape when the ICU is a step up.” But back then and there, in the shape I was in, I had no idea how badly off I was. As far as I was concerned, they were just moving me to another room.
It is one thing for a doctor to explain a patient’s situation to family members who don’t have a medical background. It’s something quite different when one of those family members is a doctor. It is again profoundly different when one of the family members is a colleague in the same hospital. That was the situation my doctor found himself in when talking to my mother (she’s Chief of Cardiology at the hospital), so all he could do was list what they were able to figure out about my case.
I had some kind of bug that was giving me severe fever-like symptoms and my airway had shrunk to 6 millimetres. They were seriously considering giving me a tracheotomy. They had no idea what I had – Flu? Pneumonia? Something else? – and lacking better information until the lab results came in, opted to take the shotgun approach and flood me with a full spread of antibiotics. My status was described as “touch and go”.
Sunday, January 16th, 2011, mid-morning
I wake up from my first night untethered – no IVs, no monitoring devices, no nuthin’. I’m no longer in a hospital gown but now a t-shirt and pajama pants. I’m out of the ICU and in an ordinary hospital room. That means that I’m also outside the Faraday cage and now internet access, which means I can tell the world I’m not dead.
The doctors tell me that they’re letting me go a day early – they have to free my bed for the next person with symptoms like mine – as long as I agree to stay at Mom’s house for a week and not go outside while the temperatures are 20 degrees below zero (Celsius; that’s –4 Fahrenheit). They give me prescriptions for oral antibiotics so powerful that they kill all sorts of bacteria, including the useful ones in your gut, giving me a fortnight of the trots.
The cause of my illness is still a little bit of a mystery. The best guess is that I got the flu, and one of the side effects was that a related infection inflamed the tissues around my throat, causing them to expand and shrink the airway to a trickle. I’d been on the road a lot and missed my opportunity to get a flu shot at work. It had been unusually cold for the week prior to my getting checked into the hospital. There was a particularly nasty variant of the flu going around the province. My defenses may have been down due to my recent separation and the ex’s moving out only days prior to my getting ill. Or maybe I just walked across the wrong sneeze.
As far as I’m concerned, the whys and wherefores mean very little: all that matters is that I’m getting out of the hospital, and better yet, I’m doing it alive.
The Months Between Then and Now
I’ll let the pictures tell the story…
Monday, January 16th, 2012, 8:30 a.m.
My apartment
I was discharged from the hospital a year ago today. I thought I’d snap a bathroom mirror self-portrait like the one I took at the hospital after I’d been moved from the ICU into a regular room for old times’ sake; maybe I’ll make it an annual thing.
My then-coworker Christian Beauclair asked me shortly after I’d recovered if my near-death experience has changed me, and I wrote that my reply was something like this:
“I don’t think I’ve changed in the way that you sometimes hear about in the news, or see in the movies,” I said. “You know, like going crazy and taking up base jumping, or maybe running away and joining a commune or any other freak-out that you’re supposed to have after a near-death experience. It’s not so dramatic. It’s a little more subtle – I’m still doing things that are me, just…more so.”
I quit a very secure, high-paying job and joined a startup. I moved to Ottawa for the summer and went on a travel binge, racking up 20 flights in 2011. My family has noticed that I’m a happier person. Friends who’ve known me for a long time have told me that I’m like a distilled version of my earlier, more jovial self. Newer friends wonder what I’m on. The new girl probably thinks I’ve lost my mind, but she probably also thinks that’s why I’m fun enough to keep around.
As for me, I still find myself occasionally looking around, taking a deep breath and feeling impressed that everything still works.
Tampa Travel Diary 3: The Manatees
Tampa Electric Company’s power generation station in Apollo Beach, Florida doesn’t sound like the sort of place one would go for some nature viewing, but it actually is. One of the power station’s byproducts is warm water, which makes the nearby channel a gathering place for manatees whenever the water temperature in the bay drops below 68 degrees F (20 degrees C). With the weather in the Tampa area so bright and sunny last weekend, we decided to pay a visit to the manatees.
The obligatory “pose-with-the-funny-statue” shot.
None of my photos of the manatees came out very well. With the bright sunlight, I ended up getting photos of reflections of the sky in the water rather than of the big lumbering creatures beneath the surface. Oddly enough, the best way to view them was through polarized sunglasses; you could see them quite clearly under the water with them on.
There’s more to see than just manatees at the Manatee Viewing Station. Since it’s right by the water, there are plenty of mangroves, some of which they’ve fashioned into the tunnel-like path in the photo above.
The warm water is also a magnet for all sorts of fish, sharks included, as well as the birds that like to feast on them. The cormorant in the photo above is taking a well-earned break; a few minutes I took the photo, he had gone through the ordeal of catching a fish, fending off another bird who was trying to take it from him, and then managing to swallow it whole. A number of us watched the epic struggle for fifteen minutes, and the bird even got some applause after he’d downed the fish.
“Eeeeeeewwww!” said one of the kids who’d watched the bird devour its meal in a single, triumphant gulp.
“That’s the circle of life,” said her father, using that very nice way of explaining to kids that certain life-generating and -sustaining acts, once you break them down into their components parts, are a little bit gross.
There are also a number of butterfly-attracting plants that have been purposely placed there, so it’s also a great spot for butterfly viewing.
The place is covered in signs asking people not to alter the manatee’s natural behaviour by feeding them or giving them water. And of course, not to “molest, disturb or pursue” them. Given that the Greeks used to think that manatees were sirens (as in hot chicks – no doubt the product of a lack of optometry in classical times and some very bad ouzo), the order not to molest, disturb or pursue them takes on a whole new meaning.