It turns out that actor Jonathan Goldsmith, whom you probably recognize as Dos Equis’ “Most Interesting Man in the World”, played a Red Shirt in the episode The Corbomite Maneuver, and he didn’t die!
And now, one of my favourite Red Shirt references, from the first season of Family Guy:
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He survives because he's in a scene with Shirtless Kirk whose awesomeness and invulnerability has a field effect.
Wouldn't it be great if they did a Dos Equis commercial based on this fact? Where he's a red shirt and "Kirk" ends up getting shot instead?
I'd love that. Maybe they could get James Cawley, who plays Kirk in the excellent Star Trek fan film series Star Trek: Phase II.
I wrote that on the Dos Equis website about two years ago. Funny that someone memed it.