Pay particular attention to the final interview segment in the Behind the Music parody, where several Canadian celebrities are interviewed. The time when “Robin Sparkles lost it” was such a shocking moment for Canada that every Canadian remembers not only which Tim Horton’s they were in when it happened, but what donut they were eating:
In the final interview segment, Jason Priestley says that when Robin lost it, he was in “Squamish, British Columbia. Crammed a Timbit into a strawberry vanilla [donut] and invented ‘The Priestley’. Should’a been the best day of my life.”
Very soon afterwards, Tim Horton’s announced a miracle:
According to this article, The Priestly was created within 24 hours after the airing of the episode and was the result of the cooperation between Tim Hortons’ quick-thinking marketing department and their R&D department.
(My first thought after reading that was: Tim Hortons has an R&D department? Awesome.)
I look forward to being able to purchase a Priestley at my local Tim Hortons — I live an equal distance between two of them — in the near future. For inspired and tasty comedy, I salute Tim Hortons with a Priestley on a flaming sword!
And now…Let’s Go to the Mall! (I love the “Brian Mulroney” cameo.)
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So much awesome.
OK, so 'Let's Go To The Mall' was a parody song. I think it's important to be up front about that.