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With the slogan “The microbrew of hummus”, they’re probably trying to say “It’s really, really good”, or “It’s made with care and natural ingredients in small batches,” or even “Cooler than your average hummus”.
But it could also be interpreted as:
- “Made by skinny white guys with really huge beards who ride unicycles who listen to too much Bon Iver.”
- “You’re supposed to put this in a preciously tiny bowl as part of a hummus flight.”
- “We took a strong-tasting ingredient that normally goes into it, and then used too much.” For microbrew, it’s hops — what would it be for hummus? Garlic?
- “We added something that normally doesn’t go into hummus.” I really can’t complain about that. I enjoyed 7venth Sun’s peanut-mole stout the other night, and there’s some pretty nice dessert hummus on the market these days.