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Baby’s Choice: Marketing vs. Safety

Eric Grant pointed me to his article at DRIVEN magazine, where he shows us the packaging for Baby’s Choice brand bathtub toys:

Packaging for "Baby's Choice" bathtub toys: "Free from Bisphenol A" and "Warning: choking hazard - small parts / For children 3 and up"

The text in the sunburst dutifully informs you that the plastic from which the toys are made are free of bisphenol-A, while the warning tells you that the toys’ small parts make them a choking hazard and that children under 3 – the kind we like to classify under “baby” — should avoid them.

The proud declaration that the toys don’t have a chemical declared unsafe and banned in some places is more of a marketing statement than a safety declaration. As for part about the possibility that your kids might choke on them, well, didn’t you read the warning on the package?

Thanks to Eric for the heads-up!

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